RECTIONAL PROGRAMING - Information
Creating the Jellystone Experience
One of the basic ingredients to Yogi Bear’s Jellystone Park’s
operating philosophy is a strong activities and special events program.
Use of the Yogi Bear character and a well organized recreation program
sets you apart from your competition and gives your customer extra
value and enjoyment. Remember...
Today’s customer wants to be entertained while out for a day,
weekend or long-term. A well-executed recreation program will increase
your revenues and occupancy, while attracting the type of customer
who will return again and again. Most important is to spend time
with YOGI, the reason for being at Jellystone Park! Not only are
we in the camping business, but we are in the entertainment business.
Having a Recreation Director and assistants are extremely important
to the success and profitability of your Camp-Resort. A well planned
and promptly executed program indicates to the camper that a professional
attitude is present to ensure the experience as a fun-filled one.
The recreational director should prepare and/or conduct:
• A projected income and expense budget for the year
• Prepare a daily recreation program/daily park activities
• Execute Day Use programs/activities
• Prepare special event programs
• Train and schedule use of Yogi Bear character
• Use Yogi theater to show cartoons and movies, as well as
conduct plays and events
Facilities that can and should be used are:
• Recreation Courts
• Baseball Diamond
The use of these facilities is essential to maximize the return
on investment the campground has made in the installation of these
The recreation director should constantly be striving to improve
entertainment for the guest. Their responsibility is to ensure that
all segments and age groups are exposed to programs and activities
that will make each member of the camping party want to return or
Types of Recreational Programming
• Games (indoor and outdoor)
• Story Time
• Arts and Crafts
• Sports Contests (Bike Safety - Kite Flying - Chess/Checkers)
• Tournaments (PingPong - Volleyball - Horseshoes - Mini-golf
• Scavenger Hunts
• Adult Swim
• Campfire Sing-Alongs
• Nature Hikes
Special Event activities are developed around a theme and are held
on a pre-announced date to attract guests to your Camp-Resort. Many
regular activities can and should be a part of the special event
and geared to the theme chosen. Holding theme weekends or mid-week
theme events can increase your revenues and occupancy. Be creative!
Any program, service or function that provides a participant with
a quality, enjoyable recreation experience but returns a revenue
to the Camp-Resort, either directly or indirectly, is an activity
that all Camp-Resorts should employ. Such activities may include:
• Golf with Yogi
• Ice Cream Socials
• Flea Market
• Craft Sales
• Olympic Games
Planned and Unplanned Activities
Planned activities are activities planned with leadership as an
• Horseshoe pits vs. A horseshoe tournament
• Swimming pool vs. A swim meet
• Self guided nature trail vs. Paddle boat races
• Tourist information vs. A conducted tour or video tour
The planned activity must be successful if the campers are to be
impressed or pleased. Complaints indicate poor planning. If you
forget something in the planning of an activity, the results could
ruin the activity.
The Unplanned activity is a self-initiated recreation without leadership.
Use the facilities and equipment available to you.
Develop a Master Plan
The master plan should be an orderly system well thought out in
advance. It should include a complete schedule of events - day by
day/hour by hour.
1. Planning Considerations
• Promote family activities
• Listen to others - do not constantly impose your own ideas,
ask your campers
• Use a variety of activities
- All ages
- All types of activities: (active/passive, cultural, athletic,
• Consider size of group for individual or dual activities
• Continue to improve on popular activities, retire activities
not well accepted
• Recognize individual differences - respect individual choices
• Have proper leadership for each activity
• Consider legal aspects - for example, risk of injury
• Identify person in charge
• Identify all possible resources within and outside of resort
• First schedule recurring activities
- Pool or beach hours
- Weekly specials
- Flag raising
- Showtimes in Yogi theater
• Add dances, themed weekends, RV shows, special events
• Daily bulletin or newsletter
• Posted notices, signs, posters
• PA announcements
• Personal contacts - make the rounds of the resort
• Flyers in shopping bags at the store
• Activity schedule at time of registration
• Bulletin Board
• All employees be knowledgeable of activity schedule
Gear Activity to your Clientele
• Plan recreation and activities that encompass four age groups
- Senior Citizens
Don’t Forget “Yogi”
• Do Not underestimate the importance of Yogi
• Do Not underestimate the popularity of Yogi
• You can’t Over-Expose the character regardless of
what you might think!
• When included in your schedule, it forces you to follow
what has been advertised
• Use of Costume Character
- Flag raising
- Hayrides w/kids or adults
- Picture taking
- Lunch w/Yogi
- Presentation of all awards
- Special events (dressed for the event)
- Hike w/Yogi and friends
- Yogi on the prowl
- Birthday Party
• Equipment and Supplies
- Make a DETAILED list of EVERYTHING you will need
- Schedule time for purchases or locations
- Are they adequate?
- Necessary preparation
• Evaluation - from staff and guests
- Important. . . use as guidelines for next time
- Was leadership adequate? Was instruction adequate?
- Was anything forgotten? Make necessary adjustments in your checklist
- Did you have enough of everything? Too much?
- Were campers enthusiastic? Was the event successful?
- What would you do differently next time?
- If a fee activity, should you charge more? Less?
- How effective was the promotion?