A campground operation is a labor intensive business. Effective
personnel management is one of the most important skills you can
develop in the process of operating a successful campground business.
We all know that to be successful, your park must be attractive,
clean, well advertised, and well maintained. But how you deal with
the people who work for you and who do business with you is a major
factor in your success. Learn how to operate your park more efficiently,
how to get more and better work out of yourselves and your employees,
and as a result, you will be able to serve your customers more successfully
and make more money!
Personnel management involves stimulating all park personnel
to achieve their best performance, thereby benefiting the company
and its employees. Good techniques in personnel management can be
applied whether you have one or one hundred employees. Get your
employees doing the most for your business, know how to manage your
own actions, motivate your employees to do the right things to serve
your customers, and maintain your facility. Involve your workers
in the direction of the company and consider their knowledge and
opinions to build a level of cooperation and common goals.
Personnel Management in the Campground Business
Every customer coming in your front gate brings with him all the
strain of travel, frustrations of the highway, and the anticipation
of the fun they hope they're about to enjoy. They are trying
to embark on a recreation experience, whether they are with you
only for the first night of a two week vacation or plan to spend
the winter or summer in your camp. That recreation experience, the
time they are committing to it and the money they have saved for
a good time, is, to them, a very personal matter.
Camping is a very personal business to you. It's your livelihood,
a major investment in time, effort and money. It should be a very
personal matter to your employees. Wouldn't you hate to hear
them say it's just a job? That attitude would reflect an absence
of caring about their success -- and an absence of caring about
what they do on the job! Your involvement and contact with every
customer and employee is a very personal matter that relates directly
to your success.
Care about people! You and your staff have to remember your customers
are with you to have fun! You and your staff are in the business
of making people happy. The first priority is one of the proper
attitude adjustment. It's important to show your staff that
you care about people. Show them by your actions and you'll
soon see some of the examples you set being emulated by your staff.
Second priority -- talk honestly and openly with your staff about
this attitude. Explain that your customers are here to enjoy themselves
and their enjoyment will bring them back again. Encourage longer
stays and encourage more complete use of your facilities. Increased
visitation among your customers helps to result in your business
success. Remind your staff that sometimes it takes a lot of patience
and ingenuity to help make people happy.
The Steps to Operational Success for a Good Manager
• Organize the primary jobs which need to be done.
• Determine what abilities are needed to get the job done.
• Understand exactly what is to be done and how to do
the job well.
• When you start someone on a job, be sure they know the
level of quality and quantity you expect. (Don't assign the impossible!)
• Exhibit confidence in the person. If employees know
you believe in them, they're a lot less likely to let you down.
• Re-enforce your employee's good points! Always try to
compliment them on good work as quickly as possible individually.
Don't be general. Tell them exactly what they did right. Show
them you care about them individually.
• Never be negative when someone makes a mistake, correct
them immediately, and DO IT BEHAVIORALLY. Talk about the action
and explain why it was wrong. Then re-express your faith and confidence
in their ability. There's an old "saw" in show business that works
in management too. It's simply, "always leave 'em laughing." When
you reprimand an employee, never walk away with bad feelings between
the two of you. And NEVER do or say anything to destroy their
confidence in themselves or in their will to do better in their
• Five of the most basic lessons available to the successful
manager are people who . . .
- Genuinely like their work.
- Respect their employers' judgment.
- Feel good about themselves and their ability.
- Are aware of a need to do well in their job.
- Are motivated to strive to do well by reinforcement
of their actions - consistent basis will produce
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