"The Operations Manual, which has been copyrighted by LSI, is provided to the franchises
during the term of the Franchise Agreement. Any material copied from the
Operations Manual must be only for use in the operation of the franchisee's
Camp-Resort and only during the term of the Franchise Agreement. The franchisee
is required to retain possession of any and all copies at all times."
PRINTING INSTRUCTIONS - To Print, highlight the area to be printed
and go to File/Print and then use the "selection" option and "Print"
Robert (Rob) Schutter, Jr. - President/Chief Operating Officer
Responsible for all facets of the Company's business operations including developing system wide marketing strategies, legal oversight, handling franchise contract negotiations, and interfacing with the Franchise Advisory Council. Rob has been with the Company since its acquisition in August 1989. Since 1976, he has been associated with Hanna-Barbera related properties having held several positions with the Kings Entertainment Company theme park group (now known as the Paramount Park Group.) Rob holds a Bachelor's Degree in Management and Marketing from the University of Cincinnati and has extensive operating experience in developing and implementing research, promotional, sales and marketing programs.
Dean Crawford - Executive Vice President
Responsibilities include: coordinating the Company's efforts with its franchisees in operational matters, developing training seminars and manuals, coordinating park inspections, and reviewing potential new franchisees. He has a very thorough and extensive knowledge of Jellystone Park operations having held the position of Manager at the Yogi Bear's Jellystone Park in Traverse City, Michigan. During his tenure there, he received one of the Jellystone system's highest awards - Operator of the Year. Dean has been with the company since June 1991. He received a Bachelor of Science Degree in Parks and Recreation Administration from Michigan State University.
Sheila Isaac - Vice President of Retail Operations
Responsibilities include: annually sourcing and creating over 200 customized re-sale and operational products, most of which are exclusive to Jellystone Parks; working closely with Warner Brothers Brand Assurance to make sure all LSI art is compliant with license agreements; managing all aspects of merchandise ordering, shipping and billing, including supervising the warehouse and administering the online merchandise store. She also assists parks with merchandise ordering and store set-up. Sheila has a Bachelor's of Business Administration in Marketing and International Business from Ohio University. She has held both buying and sales positions in her 15 years experience in the retail industry. Sheila has been with the company since November 2001.
Tracey Barker - Vice President of Finance/Controller
Responsibilities for LSI and affiliates include: human resources, budgeting monthly financial reporting, payroll administration and financial coordination of franchisee accounts. She has a solid background in the business and financial reporting system presently used by the Company. Tracey has a Bachelor of Science Degree in Mathematics and Statistics from Miami University of Ohio and has been with the company since December 2002.
Michele Wisher - Director of Marketing and Promotions
Responsibilities include: website management; the development of marketing, advertising, sales, and public relations campaigns; along with overseeing the Club Yogi Rewards program. Michele, who holds a Bachelor of Science Degree in Marketing and Computer Information Systems from Indiana University, has been with LSI since September 2003.
Kelly Jones-Director of Franchisee Development
Responsibilities include: overseeing various training programs including CAMP, a program for new park owners and managers; CARE, a camp-resort program for recreational personnel, and Symposium, LSI's annual summit. Kelly has been with LSI since 2007 and with Jellystone Parks since 1987 when her family joined the franchise system. Kelly worked as the General Manager of the operation from 2003 until 2007 and received the Jellystone Park Systems Operator, a graduate of the National S School of RV Parks & Campground Management, and holds a Bachelor Degree in Sociology from Bradley University.
Andy and Jane Eaton - Directors of Franchise Operations
Responsibilities include: training programs, Campground Manager/financial setup guidance, and conducting majority of the campground inspections. Andy and Jane are former owners of an award winning Jellystone Park franchise with 10 years of campground operational experience. Andy studied accounting at Andrews University and Jane graduated from Siena Heights College with a Bachelor of Business Administration. Andy's experiences as CFO and a previous business owner, plus Jane's experience in middle management at a computer engineering company provide a varied background in all areas/functions within an organization. Andy and Jane have been with LSI since 2007.
Dan O'Connell - Director of Franchise Sales
Responsibilities include handling franchise sales of Jellystone Park Camp-Resorts across the U.S. and Canada. Attends state and national conventions to showcase franchise opportunities. Dan was President and CEO of the Jellystone Park in Amboy, IL for 28 years. The Amboy location was developed from a 12 site campground to nearly 700 sites with over $2 million in revenue in 2003. Dan has served as President of the Illinois Campground Owners Association, Great Lakes Campground Owners Association and the National Association of RV Parks and Campgrounds. He brings great knowledge about the campground industry, especially in expansion and renovations, and was the first person to be awarded Lifetime Certification from the Certified Park Operator Program. Dan has been with LSI since 2012
Lauri Hart - Loyalty Program Manager, Club Yogi™ Rewards
Lauri is responsible for the day-to-day management of the Club Yogi Rewards program including franchise training, member communications, customer service, and program evaluation. She also develops mutually beneficial partner relationships and expanding member benefits to increase member participation and engagement. Lauri also works directly with the Parks to customize marketing opportunities to their members. She has over 20 years of marketing and management experience, with 10 of those specifically in loyalty marketing. She has a Bachelor’s degree in Business Administration in Marketing and Management from the University of Cincinnati. She has been with LSI since May 2011.
Stephanie Lane - Executive Assistant
Responsibilities include: assisting LSI President/COO, preparing legal franchise documents, handling Club Yogi Rewards administration, handling all mailings, and overseeing daily office activities. Stephanie joined the company in June of 1999.
Dan Wolford - Warehouse Supervisor
Responsibilities include: shipping and receiving of all in-house merchandise and operational items, creation and maintenance of warehouse organization, communication with franchisees regarding orders, shipments and costumes, and performing semi-annual inventory audits.
Cheryl Ellison - Finance Assistant
Responsibilities include: processing all Accounts Payable, Accounts Receivable into the accounting system for LSI and affiliates and answering phones as well as supporting the Director of Finance. Cheryl joined the company in October 2010.