Leisure Systems, Inc. (LSI), as the franchisor
of the Yogi Bear's Jellystone Park Camp-Resorts, holds an exclusive
North American license to use the name, image and likeness of the
famous cartoon character, Yogi Bear. Yogi has been in the limelight
in movies, on television, and in major amusement parks for over
forty-five years and enjoys instant recognition among 95% of American
adults, 92% of teens, and 94% of children. Yogi Bear is considered
a "classic" cartoon character that is recognized as one
of the top ten cartoon characters ever produced.
The Jellystone Park system,
through its licensing agreement with the AOL/Time-Warner, Inc. division,
Hanna-Barbera Productions, Inc., a division of Warner Brothers,
is associated with an internationally famous group of family entertainment
companies that is engaged in television and film production, syndication,
home video sales and merchandising.
Since the first Jellystone
Park opened in July of 1969, the system has expanded into over twenty-four
states and Canada. Presently, our system of independently owned
and operated Camp-Resorts has over 15,000 available campsites with
total gross revenues in excess of $49,000,000.
It is said that the philosophy
of any business can be defined as "THE PURPOSE FOR WHICH THE
BUSINESS WAS ESTABLISHED AND THE PRINCIPLES BY WHICH IT WILL OPERATE."
The philosophy of the
Jellystone Park system is:
" TO PROVIDE EACH GUEST WITH A QUALITY CAMPING EXPERIENCE
IN A CLEAN AND ENTERTAINING ENVIROMENT."
Your Camp-Resort provides
the facilities, but as owner/manager, you must provide the atmosphere.
This is where you and your staff become salesmen, operators and
entertainers. You must sell your campers on the idea that they are
going to enjoy themselves and make every effort to be certain they
do. It is for this reason that we pride ourselves in saying that
Jellystone Parks are… "Where You Camp With Friends."
The growth of camping
is a modern phenomenon and, as the owner/manager of a Yogi Bear
Jellystone Park, one of the finest outdoor recreation facilities
to be found anywhere, you are an integral part of this great family
activity. Managing your park can be as much fun as the experience
of camping itself. However, your Jellystone Park is designed to
be a profit-making business, as well as a place of family fun and
leisure. Proper supervision and management of the business will
make your park an astounding financial success. From time to time
as conditions change, this manual will be revised. It is the responsibility
of the franchisee to keep this manual current with such revisions.
This Operations Manual
has been prepared by LSI to assist you in achieving both financial
success and a reputation as the operator of an outstanding camping
facility. It is designed to serve as a reference guide for the day-to-day
operations of your Yogi Bear's Jellystone Park Camp-Resort. The
manual's purpose is to provide the uniformity and consistency necessary
for the continued success of the entire franchise system. Read this
manual carefully and use the information contained within to make
your camp-resort a success.
Always remember, the entire
staff of LSI is here to assist you to the best of our abilities.
While we can not do everything, never hesitate to ask any questions
or seek any assistance. We will endeavor to do our best, because
your success is our success!
To assist in the development
of each Yogi Bear's Jellystone Park Camp-Resort, LSI will continually
strive to provide the professional guidance, leadership and services
necessary to promote its successful operation. We recognize that
our responsibilities to you begin with the signing of the franchise
agreement and continue during the lifetime of the franchise. Therefore,
on an ongoing basis, we will make available to you, counseling and
assistance in such areas as accounting methods, advertising, promotional
programs, merchandising and park management. Further information
regarding this assistance can be obtained from the Senior Vice President
In closing, it is important
to emphasize that the Operations Manual is and shall remain the
property of Leisure Systems, Inc. In its various forms (printed
/ disk / website) it is on loan to you and is to be viewed as a
confidential disclosure between you and LSI. The contents of this
manual are protected under the copyright laws of the United States.
Revealing any information from this manual to unauthorized persons
is a direct violation of the franchise agreement and could result
in cancellation thereof. The franchisee shall be solely responsible
for the keeping of the manual available at all times for review
by an authorized representative of LSI. The loss or destruction
of the manual, in disk or printed form will result in a charge to
the franchisee of $500.00 for replacement.